Concept of Market & Market Structure 'Market' refers to the existence of direct or indirect contact between the seller and buyers for buying and selling of a commodity at a given price. 'Market Structure' refers to the selling environment in which a firm produces & sells its products. It is basically defined by following features: number of buyer and seller of the product, type of the product bought (product differential) & sold, degree of mobility of resources, market information, market entry conditions and the extent to which the actions of firm will affect another firm.
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